frank gruger

over 20 years of software product design experience, for desktop, web, and mobile

Design management & leadership


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Influence and scale

Over the past decade I've focused on building, growing and leading design teams at startups up through the Fortune 100. I enjoy enabling teams to do their best work, solving hard problems and growing the influence of design in collaboration with business and tech partners.

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Context Media, patient education at the point of care

As the Head of Experience Design, I started as a "UX team of one" and then established a design practice looking across all customer and patient touch points in hardware, software and their place in the patient environment. I led the team responsible for the concepting, research, and design of two entirely new patient education products from early definition through pilot launch.

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Multi-audience digital tools

Patient education and provider tools, delivered in context

The primary challenge in this role was balancing the needs and desires of patients, health care professionals and sponsors (as our products are free to clinics, made possible by sponsorship). We found this dynamic requires creating products that morph depending on the context and who is using them.

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ZS Associates, products for sales planning and execution

As the User Experience Lead for Sales Planning and Execution at ZS I worked with product managers, technical architects, and business stakeholders to strategize, conceive, and create new tools and solutions for our internal and external clients.

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From desktop to tablet

Transitioning to mobile

A large part of my work at ZS involved helping the company transition various legacy products from desktop to tablet and mobile. I led our team to the point of view that the transition is not just about form factor and design. Its really about rethinking the applications, considering the context of use, and distilling them down to their essential functionality. From there you begin to optimize for touch, location services, and limited/distracted use.

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Semmx, a venture funded, interest based social network


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Creating a product for humans from machine technology

As the VP of User Experience, I helped the technical founders of an early stage startup leverage their existing intellectual property & technology in machine curation/information retrieval to create a B2C interest based social network.

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Orbitz

At Orbitz I primarily focused on the hotel product (our high margin, high growth area) and the transition to mobile web and early apps

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Mobile & Tablet

As the senior user experience architect for hotels I led UX efforts to convert our hotel path to mobile, worked with an outside vendor to produce our first mobile apps, and created early tablet concepts to inform tablet strategy.

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Product Design

Project highlights and examples of wireframes, sitemaps, prototypes, and other supporting documents I produced to document and direct the software development lifecycle.

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Strategy & Research

In addition to project work I researched personas, performed competitive analysis, and created presentations for long term strategic goals for presentation to senior leadership.

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Motorola

As the principal information architect for Motorola.com I was responsible for shifting the focus of the website from a corporate brand site to a consumer information resource. Later I joined the consumer experience design team to focus on platform mobile experiences.

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Mobile Platform Design

As a member of the Core Platform UI team I worked on projects that touched the entire phone experience across the device like notifications, sound, and menu structures for pre-iPhone era feature phones running linux-java

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Motorola.com Home Redesign

Moving a Fortune 500 enterprise site from a company focused biography to a customer driven informative site.

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eBay

As part of a team of dozens of user interface designers I learned how to create great software for millions of users for a product I love.

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Address Book Redesign

A multi-phase redesign of how eBay displays member's real world addresses. Reduced support calls related to this issue by 80%.

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Suggested Shipping Costs

A solution offering contextual "big" data to help users make shipping decisions. Provided a 10% lift in users specifying shipping costs.

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Art Technology Group

As part of the professional services group I designed custom implementations of ATG's commerce and portal software. ATG is now a division of Oracle.

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Shopping Cart Assistant

A decade before the iPad I designed a shopping cart mounted tablet for shoppers in supermarkets

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Radiowave

Radiowave was a Chicago based online streaming radio startup, a precursor to Pandora. I created radio players for radio stations and brands such as Blue Note Records, Smashing Pumpkins, and Starbucks.

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Blue Note Radio

Blue Note Radio was a dynamically generated Flash-based streaming internet radio station. Blue Note Radio had to be entertaining as well as informative. It had to be successful as both an active application and as a background accessory. It also had one of the most distinctive visual legacies in music to live up to. In general entertainment interfaces tend to be more flashy than useful. We felt we could create a player that was both.

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Fun & Games

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GRFNKL - A Memory Game In Under 5k
The 5k Contest was a turn of the millenium challenge to create a meaningful website in 5k or under. I teamed up with a javascript developer to recreate Simon in 8bit (4bit?) glory.


Try out GRFNKL here - mobile friendly!